Housing Advisers Programme 2019/20

The Housing Advisers Programme is designed to support councils seeking to innovate in meeting the housing needs of their communities.



There is a significant nationwide housing crisis; forcing difficult choices on families, distorting places, hampering growth, and putting untold pressure on local authority services and budgets. Ultimately there is a crisis because housing is often unavailable, unaffordable, and not appropriate for those that need it.

While there are a number of explanations for this, the reality is that housing markets are complex and interconnected systems, both within and with other parts of our economy and society, and they vary significantly around the country. As housebuilders, housing enablers, and landlords; as planners, place-shapers, and agents of growth, transport and infrastructure; as responsible guardians to the vulnerable and the homeless; and as democratically accountable to our communities – local government is at the heart of the solution.

There is impressive innovation emerging across local government’s housing activities and a renewed emphasis from central government on the need to build homes, which includes an acknowledgement of the role councils can play in achieving this. The LGA wants to help promote, facilitate and enhance the role and capacity of councils to meet local housing need. This is the ambition of the Housing Advisers Programme.

The Programme

The Housing Advisers Programme is designed to support councils by helping them meet their local housing need. It aims to be simple, flexible, and locally-led.

In the previous two years of the Housing Advisers Programme we have funded over 100 councils to help councils build homes, reduce homelessness, plan for population ageing, understand the student housing market, increase supply of modular housing, and more.

We are now working hard to embed and share this learning, creating networks of participating councils, developing case studies, and arranging events. The programme will continue to fund the provision of bespoke expert support to councils – or groups of councils - wanting to transform the delivery of homes and places, the quality and security of existing homes, and/or to prevent and reduce homelessness. For 2019/20, we want to support a smaller number of larger, strategic housing projects.

The programme will award up to £50,000 to each project for the purpose of securing expert advice in transforming how a service or partnership meets a housing need of communities. The programme will fund ambitious projects seeking to improve outcomes, this might involve looking at:

  • strategy
  • service
  • design delivery
  • operations workforce
  • partnership
How to apply

Applications to the Housing Advisers programme is now closed. Please email housingadvisers@local.gov.uk for more information.